“What is it about the gig you love so much?” asked a former colleague.
“Working with so many incredible brands and clients just makes me better at what I do,” I proudly said.
A few examples of past projects.
Snow Peak Japan
Snow Peak is Japan’s leading outdoor company, built on decades of product and service innovation, all furthering the goal of restoring humanity through play in nature- or Noasobi.
In partnership with Elemental, developed Snow Peak’s U.S. brand and marketplace strategy. Those principles come to life in their new Retail Flagship and Takibi Restaurant.
I recruited new North America leadership. I’m now working with that team to operationalize the U.S. strategy across all their various business functions and channels, as well as working on exciting new initiatives to strengthen their customer loyalty and build new streams of revenue.
We recently announced the opening of the first U.S. Snow Peak Campfield. We are re-thinking the campground for the first time since the beginning of the Cold War.
Much more to come as new initiatives launch.
Who hired me: CEO Snow Peak Japan.
Who did I work with: C-suite of Snow Peak USA and Snow Peak Japan CEO and leadership.
Moment Travel
Moment redefined the mobile photography market, starting with remarkable lenes to extend the functionality of your camera phone and now supporting the entire lifestyle of the mobile creative.
I worked with Moment to launch their portfolio of brand experiences dedicated to the mobile creative’s needs. I worked on strategy creation, helped hire and on-board the management team, develop go-to-market plans, and built out required operational infrastructure.
This is not your parent’s travel company.
Who hired me: CEO/Founder.
Who did I work with: CEO/Founder, travel and experiences team, operations and technology teams.
CVS+health
At their heart, and especially after the acquisition of Atena, CVS wants to create healthier communities. They put integrity first by no longer selling tobacco products, walking away from significant revenue and profit. They are rethinking the pharmacy business model.
I worked with CVS, along with CSM/LeadDog, to create a Center of Excellence for Experiential Consumer Engagement that supports all their diverse business units. We developed strategies and experiential executions to integrate healthy lifestyles into local communities, solving real peoples’ problems, all the while building long-term bonds to the CVS brand.
Who hired me: CEO CSM USA.
Who did I work with: CSM/Leaddog senior team, CVS Pharmacy VP level retail and marketing teams.
Outdoor Research
Founded by industry legend Ron Greg on the concept that combining science, engineering, and a spirit of adventure leads to better safer products for outdoor pursuits.
I advised Outdoor Research on refining their marketplace strategy and brand narrative, as well as execution planning.
Who hired me: President - Outdoor Research.
Who did I work with: Outdoor Research president, senior leadership team, VP marketing, and creative director.